I also highly recommend his book, "The Dip, a little book that teaches you when to quit (and when to stick)." I liked it so much that I took the time to sum up some of the main points by sharing some direct quotes from the book:
- Seth Godin on "strategic quitting: The famous quote from Vince Lomabardi is WRONG: "Quitters never win and winners never quit." Winners quit all the time. They just quit the wrong stuff at the right time.
- Seth Godin on "being the best:" What you learned in school is wrong.. Being well rounded is NOT the secret to success. Focus on one thing and be the best in the world at it. Society rewards the exceptional. If you find yourself in a dead end job or if you can never be the best and are mediocre at what you do, QUIT. Find a job that you can be great at.
- Seth Godin on "the dip:" Almost everything in life worth doing is controlled by the dip. The dip is the long slog between starting and mastery. A long slog that's actually a shortcut, because it gets you where you want to go faster than any other path."
When you first start something, it's interesting and fun. Over the next while, it's easy to stay engaged because you are learning rapidly. And then you run into The Dip.
The Dip is the difference between: easy vs. expert, beginners luck vs. real accomplishment. The average person quits (or cruises along and stays mediocre) when faced by The Dip.
The "best in the world" are people who invest the time and energy to power through the dip. People who get past the dip are scarce so they are compensated highly. Successful people don't just ride out the dip...they push harder, changing the rules as they go.
Quotes that stood out to me that I'm currently pondering:
- Quit the wrong stuff. Stick with the right stuff.
- Have the guts to do one or the other. If you're not going to get to #1, you might as well quit now.
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